Drinking at 30,000 feet?

I fly fairly regularly and I am amazed how many people order alcoholic during a flight. I typically fly in Western Canada so my flights are usually under two hours. Even during the hour and twenty minute flight to Alberta people are routinely order drinks, and I not only talking beers here. Chicks are grabbing little wine bottles and guys are crushing rum and cokes. And perhaps the most perplexing are Ceasars. Seriously, if you want a Caesar or a Paralyzer you just have to wait until you get home or to the bar.

I don’t have a problem with order drinks on a plane, I just don’t get it. I mean I can get behind people getting their buzz on as they head down to Vegas or Mexico on vacation. Or on the Friday evening flight heading back home, but Wednesday at 3:30 seems unnecessary. On a related note Southwest Airlines switched from a cash bar to a credit card bar, and have increased sales by 4 million a year.